Responsible, sustainable, and accessible high fashion. 

Responsible High Fashion

Founded in 2019

From Sweden

 

Self Cinema is a Stockholm based contemporary fashion brand focusing on responsible and sustainable accessible high fashion, created in 2019 by former Heads of Design and Development at Acne Studios, Samuel Thomas and Anthony Rock. The duo, having worked for illustrious brands such as Prada, Gucci, Burberry & Loewe, have built a reputation for quality and style spanning nearly 20 years.

 

Drawing inspiration from Lower east side Manhattan, Rive Gauche Paris, and the cultural scenes of Stockholm and Copenhagen, Self Cinema is wardrobe for directional and responsible individuals.  The brand take their accountability regarding sourcing, manufacturing, packaging and company culture very seriously. They were created to champion responsible initiatives within an industry that is notorious for waste, damage and unfair work practices.

 

All Self Cinema’s products are made in factories based in Europe that conform to high standards of labour rights, working conditions and fair pay. The brand constantly travels to the factories in their network to visit the facilities to see how the products are being made whilst conforming to the best environmental standards. In Italy for example, they use facilities that are dependent on solar energy, wastewater management and ecological process initiatives. Self Cinema’s materials are exclusively sourced from Europe, Turkey and Japan; carefully chosen and highly regarded and accredited with GOTS cotton certification, ECOCERT, The Swan Mark, and Responsible Wool Standard. The brand use recycled materials including reclaimed cotton for their denim jeans and Econyl, a regenerated nylon made from recycled plastic and old fishing nets.

 

Synonymous with the brand is the quality of their denim. The experience of designers / co-founder Samuel and Anthony combines to cultivate the best pair of jeans you will ever own. The indigo organic cotton denim is sourced from a small supplier based in Japan and is composed of 50% organic cotton and 50% recycled organic denim. Japan has many years of experience developing what is considered the best and rarest denim in the world. Sourced by many of the top luxury and high fashion houses globally, Japanese denim has a premium cost that makes the exclusivity inaccessible to most. The price is justified by the level of craftsmanship that goes into each product. Having bought and obsessed over old denim Looms they have been responsible for a revival in traditional denim craft. This dedication has paid off with a highly complex colour tone and unique softness of wear.

 

Self Cinema’s black stretch denim is sourced from Turkey. Manufactured using organic cotton with recycled polyester and polyurethane. Turkey has been at the forefront on ecological advances, and remains the global leader in sustainable stretch denim. Many of the biggest names in Premium and high-end denim source in this haven for quality.

 

The brand remain ready to employ all and any actions and processes they need in order to meet the new and updated challenges regarding sustainability. All whilst continuing trying to make the industry cleaner and more responsible.

 

Sustainability: Materials are exclusively sourced from Europe, Turkey and Japan; accredited with GOTS cotton certification, ECOCERT, The Swan Mark, and Responsible Wool Standard. The brand use recycled materials including reclaimed cotton for their denim jeans and Econyl, a nylon made from recycled plastic and old fishing nets. The brand look to work with factories pushing sustainability standards, In Italy, they use facilities that are dependent on solar energy, wastewater management and ecological process initiatives.

 

Ethics: All Self Cinema’s products are made in factories based in Europe that conform to high standards of labour rights, working conditions and fair pay. The brand constantly travels to the factories in their network to visit the facilities to see how the products are being made whilst conforming to the best environmental standards.